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My McCafé

My McCafé, an RFID reward program intended to give a more personal feel.

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My McCafé

Drive-thru detects RFID and greets person directly.

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My McCafé

McCafe site houses My McCafé where users can check on their reward points and download free songs via MySpace.

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My McCafé
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My McCafé

Utilizing the RFID various forms of LCD outdoor personalize the ad message to the individual.

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My McCafé
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My McCafé