My name is Scott Rench. I’m an artist. Where I express my art depends on which computer I’m sitting in front of.
During the day I work as an art director in the world of Chicago advertising. I use my computer to create interactive experiences and integrated marketing campaigns for myriad clients and products.
At night, finally at home after an honest day’s toil, it is not long before I find myself in front of the computer yet again. There, I manipulate, illustrate and compose digital elements for the purpose of creating new modes of expression in the ceramic arts.
I can no longer keep my ad work and my artwork from influencing each other. Two aspects of the same brain trying to make the world a slightly cooler place one creative project at a time. Contained within this virtual space are examples of my endeavors.